Print ads
The print ads main idea was to use gamification.
Each picture serves a question.
A subject which is specific to one of the six categories known from the board game.
The "cheese" or triangle is positioned highlighting the key fact that will lead you to solving the "puzzle", and eventually victory.
Activation
The campaigns activation is a collaboration with "Kulturnatten". A cultural festival in the city centre of Copenhagen. The festivals target audience aligns perfectly with Trivial Pursuits.
The activation is a family friendly city walk.
Each of the walks locations hold a question and a clue.
Upon collection all the answers the participants will invited to Bastard Café a popular board game café in the heart of Copenhagen.
Creative team
Victor Ghaznawi
Julie Hermann
Daniel Jones