Get the story straight
Our research showed that Gen Z loves immersive content. In order to allow children to engage with the brand, we wanted to create a universe.
We decided to do so, through storytelling. We needed a mascot, world rules and characters.
The story is simple.
Dr. Scientist attempts to annihilate all candy in the entire universe.
However when he tries to initiate the destruction, his computer crashes, a glitch has orccured
World Building
Glitch presents a large and immersive universe. All of these candy monsters are scattered across the universe and Dr. Scientist is eager to catch them.
The design is playful and absurd inviting children to use their boundless imagination
Activation
Glitch will host "print-your-own" events, allowing kids to learn about 3D printing, and use their imagination to create their own candy monsters. Along with this Glitch! creates three limited edition comic books, further explaining the lore of Dr. Scientist and the monsters of distant galaxies.
These comics are meant to engage costumers and create a community revolving around the Glitch! universe.
Creative team
Victor Ghaznawi
Julie Garzia
Daniel Jones