danielstevenjones

Whether it's your bicycle tires, that need a top up, a football that needs to be just right for the local kick-off, or a floatie for your beach trip. Pringles have got you covered.

A closer look

Each of the three prints are given its own custom designed mascot.

The iconic mascot would bring regonition to the print ad, but also show an understanding of what people needed the air for.

With an inflatable, air-filled look the art direction leaves no room for misunderstanding. Pringles leaves the air where it belongs.

Rollin' out

For further implementation Pringles will create social media posts taunting their peers.

Furthermore the posts will deliver a map for easy

accessabilty of the free air.

Pringles will also releaase limited edition packaging promoting the campaign.

Among other deliverables we created

social media posts and stories.

The posts delivered a map for easy

accesabilty for those who needed air.

The stories used meme culture to mock

the other crisp brands and their tendency to

sell excess air in their crisp bags.

We also created a limited edition packeging

using the map we created to spread awareness

of the freely available air.

Costum Pringles Cans

Our activation will take place at Denmarks largest music festival: Roskilde Festival.

Pringles will place massive air containers at the festival and campsites.

This gives festival goers free acces to air whether its for their camping utilities, activities or a cool breeze during the hot summer days.

Activations

Our activation will take place at Denmarks largest music festival: Roskilde Festival.

Pringles will place massive air containers on the festival and campingsite.

This gives festival goers free acces to air whether its for their camping utilities, activities or a cool breeze during the hot summer days.

Creative team

Victor Ghaznawi

Julie Hermann

Daniel Jones