Welcome.

I'm Daniel Jones, an Art Director from Denmark.
Beneath you'll find a selection of my work. Have a look and please feel free to get in touch.

Det Bliver Ikke Mere Metal

Employer Branding, Awareness

A strategic campaign, that tackles both an awareness campaign and employer branding. We used a key insight, solidified in data, to target a selected audience. A danish case for Banedanmark.

The Air We Never Sold

Campaign

Unlike many crisp brands the iconic Pringles can does'nt contain air. Pringles simply never sold air, but have you wondered, what happened to all the air they never sold?

Heart-to-Heart

Storydoing

Heart-to-Heart is a typography led campaign by Orangutan Outreach, that is designed to help save the critically endangered Sumatran orangutans in Indonesia. By displaying the wellknown Indonesian lullaby 'Nina Bobo' in a new context: making it beat like a heart by utilizing the variable font '+ Jakarta Sans', we give people in Jakarta the tool to put pressure on the Indonesian government, whom is in denial of the dying species.

Heart-to-Heart was awarded a Gold CC award by Creative Conscience.

Glitch

Brand Creation

Glitch is a brand that aims at creating an immersive, fun and at times absurd universe for its consumers. By building a world that allows you to use your imagination, to play and interact we allow kids to be exactly what their supposed to be: kids.

Adtwister

OOH/Storydoing

AD-TWISTER is a guerilla marketing stunt by the ice-cream brand Twister, that gives people passing by Piccadilly Circus the tool to twist ads from the billboard by Coventry St. Something specifically interesting for Gen Z, an audience fed up with ads. By providing a large screen at street level, people can see their twisted ad real time, while the real ad is running on the billboard.

The Win Is In The Detail

Campaign

Trivial Pursuit is the original trivia game. Their long time success gives them a high recognition value. Our campaign is build on a key insight from the target audience.
Using their native curiosity to make them engage using simple OOH.

Want a copy?

Feel free to download a compromised version of my portfolio.
Save it for later, take notes, get it analog.

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About

Work

Home

Welcome.

Want a copy?

Want a copy?

Feel free to download a compromised version of my portfolio.
Save it for later, take notes, get it analog.

Feel free to download a compromised version of my portfolio.
Save it for later, take notes, get it analog.

About

Work

Home

Welcome.

Want a copy?

Want a copy?

Feel free to download a compromised version of my portfolio. Save it for later, take notes, get it analog.

Feel free to download a compromised version of my portfolio. Save it for later, take notes, get it analog.

Feel free to download a compromised version of my portfolio.
Save it for later, take notes, get it analog.

Feel free to download a compromised version of my portfolio.
Save it for later, take notes, get it analog.