Client
Bandcamp
Creative team
Daniel Jones & Victor Ghaznawi
Brief
How do strengthen Bandcamps position as the platform that fights for musicians rights?
Solution
The campaign uses a caricature of their competitors to underline the hypocrisy of the streaming industry. The contrast between Bandcamp and their competitors become the very message we want to deliver.
Bandcamp has an honest and transparent value proposition. They want create a platform where fans can support their favourite artists directly.
Therefore, they need a simple tone of voice and visual identity, allowing for the artists using the platform to flourish.
The contrast between Bandcamps transparency and streaming's bold marketing
becomes the very message we want to deliver.
The result is a campaign that spreads awareness about Bandcamps value proposition but also their mission of supporting musicians.
