Credits
Creatives
Daniel Jones & Victor Ghaznawi
Project manager
Frederikke Rosa
Creative Lead
Sigurd Bjerre
Creative Director
Mikkel Elung
Brand Manager
Rasmus Lind
Director of Communication
Eva Tolstrup Ziegler
Brief
BaneDanmark faced two primary challenges. They experienced that a negative public image created poor conditions for attracting new employees.
BaneDanmark was experiencing a shortage of employees with scientific educational backgrounds. More specifically, they lacked IT specialists and engineers.
Solution
As part of our research, we came across an article that linked these exact scientific fields of study with what
David M. Greenberg refers to as systematic music, better known as ‘Heavy Metal.’
Pong and Banedanmark further developed this concept and, among other things, produced a music video for the band Baest.
