Client
Twister
Creative team
Daniel Jones, Victor Ghaznawi
& Victoria Hale
Brief
How do you create an ad that is actually engaging in a world where we are flooded with content.
We used the newest AI technology to create a truly engaging ad by giving Gen Z control.
Solution
Gen Z is tired of being forcedfed with non-relevant ads wherever they go. They are a generation of native content creators and want to be in control of the content that surrounds them. Twister is setting up a screen at Piccadilly Circus that through the use of AI allows people to twist the ads from the billboard.