Client
Pringles
Creative team
Daniel Jones, Julie Hermann
& Victor Ghaznawi
Brief
The brief was simple. How can we make crisp-lovers aware of why Pringles are the best potato crisp brand.
After initial research we landed our key insight. Due to their optimized packaging, Pringles have never sold air.
Solution
Pringles aims to give back all the air they never sold.
The idea was simple give people free air where they needed it most.
Whether it's your bicycle tires, that need a top up, a football that needs to be just right for the local kick-off, or a floatie for your beach trip. Pringles have got you covered.
Activation
The idea was based on giving back. We wanted to give people a memory with Pringles, but most importantly we wanted them to feel as if they were given something.
The activation targets the summer festivals, where air mattresses help
festival campers get through the many days of fun.
We wanted huge "air stations" positioned at the campsite for people to use in order to make their festival experience much more comfortable.
