Client
TV 2 Danmark
Creative Team
Creatives
Daniel Jones
Brand Designer
Anders Korsbæk
Brief
Besserwisserne is a political program that airs every friday. The program debriefs the former weeks political climate.
Besserwisserne needed a new identity, that allowed for a more laid back format that build on the pulsating world of politics.
Solution
We wanted to create an identity that was informel yet symbolized a deep passion for the pulsating world of politics.
We wanted to simulate the feeling of debriefing with colleagues after a long week of work.
